China held the media net plans, 62 have been held so far, from the beginning of the media elite Kodansha Communication University of China moved into the campus, hoping to give the media the students an understanding of the University community the opportunity to dialogue with successful people . So today we are glad to invite China to Wal-founder and editor of the media network to act as teachers today Huang moderator of this forum.
Now I'll mention the case of Forum, the forum is organized by the Chinese media University Media Management Institute and Wal-Chinese media, organized jointly planned, the organizers hope to graduate students, academics, industry, close communication and help students overcome their learning problems among the confusion and to improve their integration into society. can be said that this was a graduate student own forum, because this forum is personally involved in the planning and implementation. The forum plans to hold a two-week period of hope that we can listen carefully to the interview process, active part of the statement in question.
before conducting interviews, Media Management Institute call for everyone to say a few cool teachers, we applauded.
cold above the United States: Thank you very much come to this site, I am also one of the participants, see the graduate students to answer on this forum so seriously investigation, I am very touched. hope to hear more of this forum is the owner of the media line, the elite dialogue with everyone, to understand them in the elite front-line business, career, career platform ever done anything which has experienced pain, which sense of achievement, their ideals, their temperament, their dreams, can communicate.
I especially want to live up fully interactive, Zhu president is a man very content with our understanding of the past TV, film people, great director, star, compared, it should be said to be two very different career temperament, but I think something inside is very important. hope that together we can truly interactive, I hope you are able to Zhuzong print media, print media business how the difficulties encountered in the process through, as well as the income of your career, a sense of accomplishment to be sharing with you.
North-South struggle and redemption
Newspaper Chu Fu : I am pleased to have this opportunity to share with you to do, see the topic of graduate students, in the sense of struggle and redemption into.
I read in 1979, the University graduated in 1983, graduated four years later read the work of graduate students, Sun Yat-sen in 1987 into the Department of Chinese graduate students, graduate students in 1990 graduation, we had not the case with you, when national package distribution, and graduate school do not have to pay to the State has a grant. Jiangxi college work when I pay 54 dollars a month in 1987, is a graduate student grants 108 dollars, just double it.
that time more pleasant reading, self-reliance, work to earn money through work-study program. those years, an important time to catch up, hit in 1989, and later graduated in 1990 allocation the most difficult, including graduate students, undergraduate college students, but will a 4 in 1990, I was one of them is 1 / 4. This 4 people in the two is the largest graduate student, an undergraduate of Fudan University, 1 University of Jinan's undergraduates.
After graduate school, I tried to get in the Only ten million copies, and later, The first revision in 1992 of 18 million to do in October 1993 of 100 million .1997 media, and now the In 2000 I hope I go to the Guangzhou Daily Group, and later became the Guangzhou Daily Group's to Beijing in March, mainly co-founded the reported . This is my personal career resume, which is indeed 18 years in struggle and redemption, and that this fine words, reflecting the generation of the media's attitude.
Wal Chinese Media Net: Just now Zhu president spoke about his business experience, we see a lot of early success was founded on paper media, or a simple business case, in the process make you impressed me most is which one? Why?
Chu Fu: In fact, , each have a deep impression. I have to note is that journalism is not a mystery, a reporter, an editor, do not press a little mystery is who receive basic education can engage in a profession, not so complicated, very simple. new newspapers, even the the birth of a great career is always among the hurried retreat. In addition to institutional issues, the general editor of the media move, deputy editor, sea fishing in the rivers and lakes on the number of many small, scrape together a team in revolution, this approach is more general.
we do, our assessment is 1997, there are many, feel depressed, and have the idea, went to Guangzhou to do street reporter, from January 1, 1997 Clean Sweep day, disappeared from a historical phenomenon, and why? the organized group of people defected to the In the 25 years of age, do not be old, Metropolis is the physical work, too old to not run, conditions not much less demanding, articulate clearly, but also not to mention clever, that is, speak clearly, do not say Xiangmaotangtang it, grown too scary twisted melon does not look bad date line, recruited more than 100 people. there is no office space, we find a force engaged in military training, military training morning and afternoon learning, I have had a claim, weak-willed people must be removed the revolutionary ranks, than in revolution in consciousness, and ultimately by the sense of victory. so those who are will leave the firm to know is revolution, revolution become not a repeat. more than a month later, we think that's incredible, the newspaper will come out, and the world nothing is impossible, there is nothing, as long as it is possible to do, can never do.
School in the morning sun we rented a two classrooms, we do not know to candidates who had been doing, because he took my resume, I also difficult to identify true and false. we can not discriminate against, that it does not read the University of discrimination, not good. Some extraordinary courage, do not a certain brilliance, daring to me. to do layout editor, who does not know who the high ability, then that is who is who had more votes. 21 out of the sample issues we should have been 2 o'clock the film, also can not get out until 8:00, is entirely a mess, do not know what was reported, many people have not seen reported that 80% of the people do not know how to input, Pinyin is not, not to mention five-stroke, 50% of people have not seen the computer.'ve seen, and it is in the editor's Office, or kept up with red silk, very expensive fixed assets, editor of a person use, taking up the time Nabu Meng. So then we edit the first requirement is to understand the computer entry, this requirement in terms of laughable now, but at that time did not understand. It does not matter, because after all, technology problem, do not know does not matter, quickly learned, a week later said to learn, not learn to fire a week more than .100 is probably the last thirty-four left.
Media Management Communication University of China Wal-Chinese School teacher Mr
Media network: you in the past two decades, media career, the deepest feelings of what is it?
Zhu pay: We the people of that era career with media persons later not the same as the 60s were probably the most unique generation, because the first half is in the The first sentence is growing out of the reform and opening up, I read in 1979, the University is a new three .79 years when I very young, 16 years old, I was born in 1963, most students in our class of 1948, because of age too much has passed away now.
We have experienced 30 years of reform and opening up, China has undergone tremendous changes. This change in 30 years, I think it can be used to describe eight characters, called I was a college student, dream can not imagine that China can go today, can be developed to today, the Chinese people the freedom to such a level, our emancipation, freedom of speech, all the progress, 20 years ago for us is inconceivable.
experience our generation is to follow the development of development of the times, when college students are lucky, the state is responsible for distribution of work, and now many people are not this opportunity, and it is self-seeking career for himself. our generation by the state grants are out of school, because the bottom are from rural areas of China, the family is basically there is no income to rely on state grants to universities, so we are taught is loyalty to serve the country's education, science covered with art, to do for the country.
progress comes to the media, we are experienced, the deepest feelings, you can say I am a witness, witness, a living fossil. because I went through print media every major change. I have ever had, and worked in several print media that are paper-based media development and evolution of China's most iconic in the media, one is paid the arduous efforts, it can be said fought bloody. We hope that progress can sweat every time, but later found that every time progress is to use tears to get to.
many students here are young, Guangzhou, things may not quite understand. it would change the newspaper in Beijing, it should be said also benefited from the Nanfang Daily Group. We came to Beijing in 2001 founded the Nanfang Daily Group and co-founder of the Guangming Daily Group, San Yong Yu Bing in Beijing revolution, we are the vanguard. to the present pattern of the entire newspaper in Beijing, is nothing more than is because the contribution of the South Press, put their great efforts.
this change is not sudden, looking back it was far-reaching. We know that China's reform and opening up is from Guangzhou, and then slowly spread to the north. The whole media industry is concerned, too, from dominating the world and now the press should say the whole of China is the Hundred Flowers, mainly from the traditional print media to TV stations are starting from the Guangzhou and then slowly spread to the north.
course, I also found that, through technological change, enabling revolutionary advances in the content, so technology is very important. in the Internet age, many people believe that the Internet, TV , under the radio a few heavy strangulation, is not print media has reached a dead end, the demise of a lot of places are people who whine that the paper is basically to sit still media, and some even predicted that the year 2046, I do not know why is 2046, this is a bit weird.
I have never used such a perspective of the problem, this view is short-sighted, self-deceiving, and being blinded by the phenomenon, it is not a real historical development of the media. at least China's media, the future is absolutely not going to disappear within decades. We can not simply be compared with the West and China, the Chinese media is far lagging behind the development of China's economic development, we can say that and the whole economy about the world, especially after joining WTO, international rules of the game are similar. We are now all over the world to feel no shame, and China has little money, but also a little self-confidence, but not the same as the media, it is still far behind social and economic development in China.
media itself behind China's economic development, which is the last one is not fully market-oriented fields. in the media throughout the pattern, the comparison is the Internet market, we see so Over the years the rapid development of the Internet. China has a characteristic, as long as authorities do not understand something, as long as people no matter what I, and we will do in the world, must be the case. So if a lot of people want to control you, you have to do not good. our generation do not understand the Internet, I first met when the engine room should be in 1995, when the media did not do computer paper, hand written, have a special entry clerks, there is a four-way typewriter, playing sample to see, and then use the type printing, make-up by type. So when technical means are very backward, very small amount of the media industry.
Nanfang Daily, founded in 1949, with the liberation of the Chinese Communist Party was established in Guangzhou of South China Bureau organ of the South China Bureau, October 24, 1949 was first published in 1995 more than 40 years time, nothing has changed, or type make-up. I remember just graduated when assigned to the Southern Daily, the first feeling is gray, teeth are loose, and boil for several decades boil a director, deputy director of the, waiting for retirement. they are our future Well now, I said, coming to that time, the teeth are not boiled, and I do What the director, then called the depth of despair.
, not a newspaper, according to considerations of administrative levels, do not speak the business. a journalist can write five manuscripts a year, it is excellent news, can assessment model workers. is not to say you do not want to write, but there is no room for him you write. a total of four versions of the first edition to be handed to the central, all important meeting in Beijing, the central leadership will be open. The second edition is the provincial leaders, also opened a lot of Council meetings to do important provincial speech, made an important report. third edition around the city, the reporters of the manuscript. fourth edition is not in session, and things that supplement, point of poetry and prose about her. So you see it there are two version of the Xinhua News Agency Contract , and there is a version of correspondents around the contracted party, and a version is more than 100 individual contractors, so you write two a year is very difficult to draft.
I did three months at a news station wrote a draft, we were very surprised that you write a draft to the editor today, perhaps only a year later published in the paper, your name, but you have no idea what happened, because the year After the. that time is always not to expect a journalist to write the draft today, tomorrow can be published in the paper, it is called the Spring and Autumn a big dream, a headline waiting to be ranked in general a year later.
was the technological revolution, we should Special thanks to Professor Wang Xuan, really great man, you can spell out all of a sudden a lot Edition. You see the workers strive and work hard type version of the four day version of fight, fight can not be very painful In 1995, to the eight edition, for this purpose out of a book. Metropolis, Daily proof must be done growing, do not do proof of touch. had to change the editor in chief of the eight children are now college graduates, Renmin University of China, is a journalist, he would not engage in any proof, and the one directly to do reporter. He never did proofread, he taught that a person must enroll in university, by formal education. After graduation he was assigned to the Department of Art as an editor, he made up his reporters.
changes everything far beyond our imagination, then we say, transform it, change it, do the had a huge change. Since then, all the way over, every step of the process seems very sudden, very occasionally, but it has historically inevitable factor in the inside, pushing it to go. is not our generation what newspaper people The great innovation, our 10 years of all the things to do precisely that brings us back to tradition. We believe that over the past few years the wealth of experience is very valuable, thoroughly fragmented, all over again, this is the development and progress of China's media market is important history. we returned to the starting point, back to square one, back to nature, and finally we have been successful. actually that simple, I believe that whether it is print media, or television media, radio, we have to go too far , so the Chinese media on paper the process of struggle and redemption, in fact, return to the traditional process.
Wal Chinese Media Net: You have done a long time the South Newspaper Group, in Beijing did a lot of media on paper, you paper media that the difference between North and South what?
Chu Fu: Beijing is the capital of China's political, economic and cultural center, the center is not the same feeling, Guangzhou is China's border, close to Hong Kong is more open, Guangzhou the public culture. may be determined from the United States, after all, there are thousands of kilometers away from Beijing, Guangzhou it, too far, space will weaken a lot of information. It gives you the attenuation distortion to give you, give you added a lot to explain not the same, So many people in Beijing to Guangzhou, implementation and execution is not the same as it is from the decision. academician Zhong Nanshan, a saying, do your own work is political, which is Cantonese for the understanding of politics, which is Cantonese a sense of career that I should strive to do our own work, not to domineering.
I came to Beijing in 2001, when people keep asking me the Lingnan culture and the Beijing Cultural differences? I feel, Guangzhou Lingnan culture, culture, or that the core is pragmatic and do first to say, very little nonsense, very little concept of the term in order to spend a lot of energy. So there is a saying in Guangzhou who is has been done, so you finished that we are done, so when you say you want to do, we have to do disgusting, and do not want to do, the difference here.
Why can appear in the media, particularly strong in Guangzhou phenomenon? First Guangzhou near Hong Kong and Macau, the competition is fierce, the first batch of four major newspaper group in Guangzhou, there are three, Nanfang Daily Press Group, Guangzhou Daily Newspaper Group, Yangcheng Evening News Group, a city, there are three newspapers There are certainly a huge group competition. In this environment there, you do not compete then it would mean failure and was eliminated, which forces you to constant innovation.
when I was in Guangzhou, The best and most beautiful, and in the community has won a lot of respect. , because it close to the masses and those romantic.
out TV in Guangzhou is very depressed, because it is a newspaper in Guangzhou province, but it is a weak television. We engage in activities in Guangzhou, generally do not play with the TV. Guangzhou TV viewers because of too much choice, Guangzhou, few people look at CCTV, to look to see Jade news, ATV News. you eat in Guangzhou, the whole point of the restaurant's news release is Jade news, what you say did not understand, are speaking in Cantonese, this is the cultural differences.
specific to the Nanfang Daily Group, it's culture and other cultures is also not the same newspaper, which I think is meritocratic culture move, more respected personality, respected personal talent. I am in the do, you'll do. because in the Nanfang Daily Group, a person can not write the article you want to step aside, you do not care about the official to do most of your again. Our culture is very group of people at the level of equality, editor and you do to do general press is the same. I wrote every one good draft, and leadership, colleagues are appreciated. It is a culture, but over generations may be many things will change.
I used to say Nanfang Daily It is never the earliest, but never is the best. we call Office of City News, 1994, do not know, it is actually up from the concept of Guangzhou. Why is it called Metropolis, in the past party newspaper called Daily general, you have to put it separately, can not be called daily, and can not be called the Evening News, there was nothing to call, but then can only be called Metropolis. a lot of words, the authorities do not understand, because he figured it out is not approved by.
I had met in Guangzhou this story. was called the night club is not granted a license, is growing, at night to nightclub during the day to engage destroyed. Guangzhou in 1987 has a nightclub, called the south of the nightclub, they said I was not nightclubs, I was south of the nightclub, playing the primary substitution. Later that each step forward is the Chinese people and management process in the battle of wits to see who is better to use their heads, turn faster, soliciting opinions on the pocket to pocket passed.
when we do, In general you can not imagine that, but he did not think they did it, but can not think of the future may be, probably because the great era of the revolution is always born in the hurried retreat of the reasons for it.
from the Communication University of China School of Media Management Students host interactive sessions hosted fertile Chinese media networks
: At present, many media companies to own as a point of view, this is not the starting point for you with the original founder of Chairman Mao taught us that honor to have that sense of honor as journalists, we write articles good article, what impact people the world as a scholar's spirit at play, and now you're a cynic speaking, filled with radical things.
at times the whole of China is a hungry, hungry times. I first heard her songs, not to say that song did not sound nice, but how well this song says, such things being Look, this is incredible. because we sing is that twenty years to meet our great motherland how beautiful the song, this song I will sing. when we think of her songs are incredible . It was a feeling of hunger, especially hungry, so no matter what, eat on the line, as you drink milk or eat bread or drink the milk powder does not matter you, that time we will drink it, has been hungry to this level. the development of that era is just like a relationship.
our philosophy politics of economic base determines the superstructure to speak, so economic changes, everything changes, but some of this change is a conscious, spontaneous, some are forced, reluctantly, and some people do not want you to change, but Jiabu Zhu pushed the tide of history does not change his not. As to Mr. Lu Xun, complementary , a very important sign is the earthquake, the 30-year history of China will always be something to mark with great beginning and end of an era. So you see last year's 2008 era, a great symbol of the world, resounding, sonorous, powerful, and I am very excited after reading.
do the media have the sense of an earthquake my first instinct is such a great national crisis, so many people died must go to the scene ah. But at that time not to send reporters, now see the whole country as one earthquake, generosity went to the front line of relief, that are later ratified its legitimacy. just the beginning, did not go can not go, has gone all to come here. must be curried, ah, we are the party of journalists ah. The first batch of 8 o'clock news on their aircraft, open 9:30, 10 o'clock meeting issued a recall notice reporter, we say that they do not play a phone call from the plane down ah.
go after how to do? Why Why Love it, the bugger, and will be free from external military orders. was a newspaper about the recruitment of volunteers, journalists went to the disaster areas to start out as a volunteer, and to me leave, sick leave, marriage leave, please leave will do anything, as long as you are on the line to Chengdu, to Wenchuan on the line.
time, all journalists do not make loans, I lend you money, you're job behavior, that is, orders and is a serious problem. So everyone can not borrow money, their own money to go, no money, by love, by whose who. You can then writing, but all of the articles can not appear the name of the reporter, looking back you see the national newspaper reports on the earthquake relief, basically a few days before the signature is not the reporter, is the Xinhua News Agency, then . then we know about, are going in that capacity, all on leave, all volunteers, thousands of volunteers, the media, this is really the media reporter for each winning score. was Central on the award of several media, People's Daily, Xinhua News Agency, China Central Television, China National Radio Four, no one can go to these four.
I said that we must send a reporter to go, not afford to lose this person , then open recognition of the General Assembly, in recognition of the recognition of that. So every time progress is to strive to keep you, this fight is in line with the national interest, national interest, interests of the people, no one can oppose it. we did not go to disaster areas to swindling, we are to report to the publicity, and now all the people care about it, support it, a difficult one P Plus support, rather than behind closed doors all blocked messages, and who do not know. Closure is closed not live, you shut the Internet, but could not cover mobile phones, how can you block is maintained it?
Therefore, almost all newspapers are responsible site in the Wenchuan earthquake, not the face to see people now no longer . so this win is a reporter his honor, which I feel especially deep. Then I went to Chengdu, read the news, I said, when the real suffering of the victims, that is, when the complete withdrawal of Chinese media. Originally, we planned Resident year, not to write anything, but some corrupt officials must let people look at you in the end I know I want to do, always someone staring at you, you can not misbehave, do whatever they want.
ideology in China to do the past, a so called I will not because of the wording of an article on the whole clan. This is great progress, in terms of you may be right and proper thing, but in 30 years time we see the efforts of several generations for the past , was not born like this. We used to think forever ...
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