All own-brand car firms face the grim situation in 2011

 2010  sales ranking of the car prices have been out in the last year had been total production and sales compared to its annual sales target on the list can see all the goals a joint venture brand car prices were almost the completion of own-brand car prices in the largest Chery, BYD, Geely although once again rushed into the

own-brand car prices the reason unsatisfactory results, mainly due to two aspects: one, their old policy adjustments; 2, the national policy changes. The role of the latter in particular. Or you can say this: it is precisely because in 2008, 2009, situation, it is We can analyze the following three major brands, respectively, car prices of the target completion.

Chery: In 2010, sales of the top ten car prices, the 610,000, and its domestic passenger car sales from January to November figure of 530,000, from 700,000 sales in the beginning of the existence of the gap. Although the record in the last month Chery sold 110,000 worldwide real miracles, but if taken into account before December Chery sold a single month in history has never been more than 80,000 will understand the fact that this Although the export of Chery even exceeded expectations, including objectives, but can not be called optimistic, and more important: the well-built

BYD: The listed in the The ambitious goal set in early 2010, BYD faces test is more severe: 2010 1 - 11-month cumulative sales of 468,500 BYD, only after the completion of reduction (from 800,000 down to 60 million) full year target of 78.1% from the 600,000 sales target of ± 13.2 million. Final sales figures for the 52-55 million worldwide, and the target is still a little distance. Of more concern is: has been defined as If BYD will be targeting 2011 sales to grow 10-15%, its actual sales point of view, but also reduced after the 2010 sales target unchanged, which reflects the car prices from one side of the situation itself Judgement is not optimistic.

Geely: January-November 2010, Geely sold 359,200 total, according to reliable sources Geely December 2010 sales of about 45,000, the total annual sales reached 405,000, exceeding the target 5000 or so. Percentage of completion of their goal to see stronger than BYD. However, if the association after its acquisition of Volvo's time for up to three quarters, not only a matter of domestic factories still pending, and with the Volvo side on many other aspects of product positioning differences did not get the same fundamental solution, Geely If Geely The Way of the scale of non-smooth but Geely is a

The reasonableness of this line is:

1, positioned itself clearly. State-owned enterprises lack independent brand cars, car prices joint venture with funding levels at the policy level support, the strength is relatively weak, relatively fragile financial chain, which requires that they must rely on low-end economy car market to complete the accumulation.

2, exceed and to ignore their strong competitors, gain living space. Just a few years ago, is facing its own brand of intellectual property lawsuits, the last of the

3, the introduction of support policies at the national tide. Small-displacement cars had purchased the introduction of tax concessions to a rapid expansion of good policy is precisely the capacity of its own brand car prices.

but is described as , need to It can be said without the support of between 2008,2009 policy to encourage, the independent brand car prices will not be from their own reality, or at least not so fast to adjust to the old strategy will be you Perhaps we can say that the pursuit of its own brand not only for the reasonable and respectable, but if the lack of national policy level support, rely on own-brand car prices of their own power and the line of this ambitious goal, is still too early.

have verified the facts: In the past year, due to sharp drop in state support policy efforts, is expected to reach the sales objectives of the original forced to adjust, the original and realistic look of excess production capacity, which should adhere to the direction Now faced with the danger of halfway. The three leading brands behave car prices year-end results, the target completion is still far from satisfactory, the attempt to explore aspects of effective minimal: virtually no development in the extension of a breakthrough, high-end products not yet on a large scale, labor to explore new technologies without success.

This year, they must face the following challenges: creating a joint venture brand car prices , doing business on the channel due to decline in profit margins caused by the 2011 car prices on all brands, especially in larger enterprises own-brand cars, is an extremely serious situation in one year.

the competitiveness of products in order to obtain survival. At the same time, can appeal through state departments of public opinion means car prices on own brand products to encourage the introduction of appropriate policy is imminent.

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